Google announced a new generation of AI-based defenses on Thursday to help combat scams on Chrome. The tech giant will start using Gemini Nano, its device-side large language model, on desktop to defend users against online scams. Google is also introducing a new AI-based warning mechanism on Chrome for Android to help users identify spam notifications and increase user awareness.
According to Google, Safe Browsing Enhanced Protection Mode in Chrome offers the highest level of protection, with twice the protection against phishing and other cyber threats compared to Standard Protection Mode. Today, Google is using the Gemini Nano to add an extra layer of protection against online scams for users who enable Enhanced Protection Mode.
According to Google, this on-device approach provides real-time insight into risky websites to protect users from scams, including new types of scams that have not been encountered before.
“Gemini Nano’s large language model is a great fit for this because it distills the diverse and complex nature of a website, helping us respond more quickly to new types of scams,” Google notes in the blog. ”
Currently, the company has leveraged this AI-based defense mechanism to protect users from remote tech support scams. Google plans to extend this protection to Android devices and more types of scams in the future.
Regarding the new AI-based warning mechanism, Google notes that the risk posed by scam sites is not limited to the website itself, but can also spread through notifications if you enable them. Malicious websites can use notifications to commit scams, which is why Chrome will now help you identify those that are malicious, spam, or misleading on your Android device.
You’ll get a warning when Chrome’s on-device machine learning model flags a notification as potentially scamming. You can choose to unsubscribe from the notification, or view blocked content. If you think the warning is incorrect, you can also choose to allow the site to send all notifications in the future.
In today’s announcement, Google also revealed that it has used AI to detect and block hundreds of millions of fraudulent results in search, stopping scams every day. Google says its AI-based scam detection system has helped block 20 times more scam pages than before.
For example, Google noticed that bad actors were pretending to be airline agents to trick users who asked for help. According to the company, this type of scam has been reduced by more than 80 percent, reducing the risk of users encountering fraudulent phone numbers in their searches.
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