Google’s first update of the G word mark in ten years is holding back the big move again. Google’s first update of the G word mark in ten years is launched: Logo Intelligence Agency On May 12, in the update of the Google App iOS version to version 368.0, the application icon quietly ushered in a small revision.
The new version of the icon still uses the iconic four-color capital “G” design, but introduces a subtle gradual blur in the color transition, making the original four-color boundary more blurred, showing a softer and more flexible gradient effect. Google App new and old icons Google, change the label Google, change the label In the settings of Google App, users can find the “Alternate Application Icon” option. This feature was launched by Google in July 2024, and supports users to customize and switch different icon styles. The spare icons are divided into two versions: light and dark, two of which “G” are designed in color, and the other two are presented in monochrome. In this update, these four spare icons are also replaced with the latest gradual change color version at the same time, which is consistent with the main icon style. The four-color icon setting interface in Google App Google, change the label Google, change the label It is worth noting that since Google completed the rebranding in 2015, this classic four-color G-word icon has not been changed. Although the change is subtle, it still attracted extensive attention from the design circle and ordinary users. Overall, young users and design enthusiasts welcomed its modernity and visual softness, while some users criticized its ambiguity and lack of recognition. The gradual change of the color G icon Google on a dark background, changing the label Google, changing the label From the current situation, Google has not yet adjusted its core brand logo “Google” alphabet logo. As for whether other product icons (such as Gmail, Drive, Photos, etc.) will be updated simultaneously, there is no clear signal yet. Google and Google Gemini application icons Google, change the label Google, change the label But from the change of the iOS version of the application icon, it can be found that Google is gradually moving closer to the visual language used by Google Gemini and its AI-related interfaces. This trend may indicate that Google is incorporating artificial intelligence elements into the brand perception design, moving towards building a more unified and futuristic visual system. Google iOS, Android and web version screenshots Google, change the label Google, change the label As of press time, only the iOS version of Google and the Android version of Google 16.18.37 beta version has enabled this new icon, and the web side has not yet appeared relevant changes. According to Google’s usual operating mode, if you decide to change to a gradual change color icon, such as Chrome or Google Maps, which also use Google’s four brand colors, it is also likely to introduce a similar gradient effect to maintain consistency with this “G” icon update. On September 1, 2015, Google launched its largest rebranding since its founding, with the launch of a new wordmark in sans-serif fonts. Like the original wordmark, the “e” in the wordmark is also tilted to remind people that Google is always an unconventional company. The rebranding is believed to be influenced by the trend of technology companies to simplify their logos, aiming to make them more recognizable on the growing number of electronic devices that use their services. Evolution of Google Wordmark Google, Google, Google, Change Label In terms of applications, Google has launched apps on iOS since 2008. The design of its app icons has always been dominated by white characters on a blue background. After rebranding in 2015, the app icons became the current four-color G pattern. iOS version of Google App icon changes Google, change the label Google, change the label Interestingly, on the web, Google’s icon style is another form. For example, between 2009 and 2012, Google released a new website icon on the website. It contains a left-aligned white letter “g”. The background area is mainly red, green, blue, and yellow. The top, bottom, and left edges of the letter “g” are slightly cropped. Google’s web icons change Google, change the label Google, change the label As for why, ten years later, Google decided to blur the color boundaries in the logo, the Google I/O 2025 developer conference that opened on May 20 may tell us the answer.
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