标签： iPhone

In a leaked internal memo last year, Apple hardware chief John Turners described the current iPhone product roadmap as “the most ambitious ever”. This week’s revelations have finally given the outside world a glimpse into what Apple’s “ambition” looks like. According to two well-known technology sources, technology analyst Ming Kuo and veteran technology journalist Wayne Ma, this week, Apple will enter a state of “releasing new phones twice a year” from iPhone 18. As for the iPhone 17 series, which will be released in September this year, it has already been “spoiled”: including the basic iPhone 17, iPhone 17 Pro and Pro Max, as well as the new ultra-thin iPhone 17 Air. The main upgrade points include the “full range of high-swipe screen”, and the shape of the camera bulge behind the change. (iPhone 17 series model leaked picture, source: tom’s guide) This week’s latest news has made investors aware of the product updates they can expect in the next few years. According to the revelations, Apple’s entry-level models will also enter the state of annual updates. After the iPhone 16e released in February this year, the iPhone 17e will be launched early next year. After the 2026 autumn conference, four models will be released, among which the iPhone 18 Air is the same size as the 17 Air. The “Dynamic Island” design of the iPhone 18 Pro and Pro Max may be changed to a “pill hole” in the corner. Of course, the most attention should be Apple’s first folding screen phone iPhone 18 Fold. It is worth noting that the iPhone 18 will not be released until the beginning of 2027, together with the iPhone 18e, which means that the release node of the basic model is beginning to become the first half of the year. So there will be a total of 6 new iPhone in 2027. Of the four new models in the second half of 27, iPhone 19 Air will have a larger screen. The camera opening of the Pro model may be completely eliminated, and iPhone 19 Fold will be the second generation of folding screen models. In recent years, sales have been basically stagnant as iPhone product iterations have fallen into a lack of impact. Although Apple still sells hundreds of millions of phones every year, the lack of growth is always a risk hanging over Apple shareholders. Mr. Kuo said Apple’s shift to a twice-a-year iPhone strategy was mainly influenced by the fierce competition in the Chinese market. Chinese competitors usually release new phones in the first half of the year, and if Apple also launches new iPhone, it will narrow the marketing window. In addition, as competition intensifies, Apple will need to provide more products such as ultra-thin new phones and folding screen phones. If they are all released in September, marketing resources will be scattered. Shipments in the past few years also show that the proportion of shipments of the Pro series has continued to increase after the launch, which has squeezed the affordable models. For Apple, changing the release roadmap is only part of the narrative. To significantly boost replacement demand, Apple also needs to come up with eye-catching software and AI updates. Investors will hear more about this at next month’s WWDC.

Apple foldable iPhone or debut in the second half of 2026, high-end positioning can lead the new trend of the market Apple foldable iPhone or debut in the second half of 2026, high-end positioning can lead the new trend of the market © Global Network [Source: Global Network] [Global Network Technology Comprehensive Report] Recently, rumors about Apple’s foldable iPhone have intensified, and it is reported that this highly anticipated new product will be officially unveiled in the second half of 2026. According to foreign media on April 29, Apple will launch two foldable devices, among which the foldable iPhone with its unique design and high-end positioning, has become the focus of the market. According to industry analysts, Apple’s foldable iPhone will adopt a book-style folding design, equipped with a 7.8-inch crease-free inner screen and a 5.5-inch outer screen, bringing users a new visual experience. Although there are some compromises in the hardware configuration, Face ID may be absent due to thickness restrictions, but Apple still uses stainless steel and titanium alloy materials to ensure the excellent workmanship of the device. In the context of the slowdown in the growth of the foldable device market, Apple’s entry is seen as an important force to boost the market. According to the supply chain consulting firm, Apple’s foldable iPhone is expected to bring new vitality to this market and attract more consumer attention. However, its high-end positioning has also caused controversy in the market, and the starting price of $2,100 to $2,300 has deterred many consumers.

On April 28th, according to Mark Gurman’s latest report, Apple is developing two 20th anniversary commemorative versions of the iPhone, which will be released in 2027.
Based on the route of the 10th anniversary iPhone X back then, the 20th anniversary version may once again change the form of the phone.
Gurman revealed that the first one is the long-awaited Apple foldable iPhone, and the second one is said to be the Pro version centered around glass.
According to the timeline, Apple’s first foldable screen is steadily advancing and has entered the trial production stage. It is expected to start mass production in the second half of 2026 and may be released alongside the iPhone 18 series in September 2026.
The 20th anniversary edition should be the second generation foldable iPhone, which will be released in September 2027. At that time, some adjustments and improvements should be made based on user feedback from the first generation.
According to reports, the current foldable iPhone has a full screen display with a size of 7.76 inches and a resolution of 2713 × 1920.
First release of Apple’s under screen camera technology, this will be the first true full screen iPhone in Apple’s history.
The external screen is still in a perforated shape, with a size of 5.49 inches and a resolution of 2088 × 1422.
As for the Pro version centered on glass, there is currently no news. It is speculated that it may adopt the Unibody scheme, which integrates the middle frame and the back shell, just like the effect of the Xiaomi MIX ceramic integrated back shell back then.