标签： Safari

Apple is actively planning a major revamp of its Safari browser to focus on AI-powered search engines, a move that could end a years-long partnership with Google and pose a serious challenge to Google’s dominance in search. Apple is considering including AI search providers such as OpenAI, Perplexity and Anthropic in Safari, and Eddy Cue, an Apple executive, pointed out that Safari search volume fell for the first time in April as users switched to AI search. He believes AI search engines will eventually replace traditional search engines.

IT Home reported on May 7 that, according to Bloomberg, Apple is actively considering reshaping its Safari browser and shifting its focus to AI-powered search engines.

Eddy Cue, Apple’s senior vice president of services, revealed this information during his testimony today in the U.S. Department of Justice’s antitrust lawsuit against Alphabet. The lawsuit focuses on an agreement between Apple and Google for about $20 billion per year (about 144.184 billion yuan at the current exchange rate), making Google the default search engine for Safari. Eddie Cooy, Apple’s SVP: Consider integrating AI search into Safari

Eddie Cooy, Apple’s SVP: Consider integrating AI search into Safari

Kuy said Safari saw a drop in searches for the first time in the last month and attributed it to users switching to AI tools.

He said that AI search providers, including OpenAI, Perplexity, and Anthropic, could eventually replace traditional search engines like Google, and Apple is expected to introduce these providers as search options in the Safari browser in the future.

“We’ll add them to the list – they probably won’t be the default.” He also added that these services still need to be further improved. In particular, he mentioned that Apple has had preliminary discussions with Perplexity. Currently, Apple has ChatGPT as an option in Siri and plans to introduce Google’s AI search product, Gemini, later this year.

Kuy noted that rapid advances in technology could cause people to stop using their current devices for years to come. “It may sound crazy, but you may no longer need an iPhone in ten years, and the real competition often stems from technological change. AI, as an emerging technology, is creating opportunities for new entrants. ”

Despite this, Kuy believes that Google should continue to be the default search engine for Safari and admits that he is anxious about the possible loss of revenue share in his deal with Google. Last year, Apple expanded its partnership with Google to integrate Google Lens into the iPhone’s visual intelligence features, enabling users to take photos and analyze them using Google’s AI.