Google’s flagship AI products ushered in a major update.
On Wednesday, Alphabet’s Google announced that it was testing a new artificial intelligence search mode called “AI Mode”. This new feature allows users to ask more complex multi-part questions and integrate multiple query results to provide more coherent and in-depth answers.
Photo Source: Video Screenshot
Unlike traditional keyword search, AI Mode can run multiple related searches at the same time in the background, predict subtopics that users may be interested in, and generate comprehensive and integrated answers. According to Robby Stein, vice president of Google Search Products, this function will run on independent tabs outside the main search page, which is especially suitable for handling complex queries, beyond the limitations of traditional search engines.
AI Mode is based on Google’s latest flagship AI model, Gemini 2.0, and has the ability to process text, images and videos. Early test data shows that the length of users’ queries in AI mode is twice that of ordinary searches.
Photo Source: Video Screenshot
It is worth noting that AI Mode will first be open to paid users who subscribe to Google AI packages. This move marks a subtle change in Google’s search business model – Google search has long been provided free of charge.
The launch of AI Mode is against the background of Google’s increased investment in the field of AI search. Last year, Google introduced generative AI into search engines and launched the “AI Overviews” function, enabling AI to answer some user queries directly at the top of the search results. According to the analysis, the test of AI Mode is an important step for Google to maintain the competitiveness of the search engine market and meet the challenges of emerging enterprises such as OpenAI.
However, Google’s in-depth exploration in the direction of AI search has also aroused the concerns of online content creators. Many websites rely on Google search to divert traffic, and AI directly provides answers that may reduce the need for users to click on the original web page, which will affect website traffic.
On Wednesday, Google’s stock price fell by nearly 1% and rose by more than 1.5%.
Since the beginning of 2025, artificial intelligence (AI) technology has continued to develop rapidly. At present, several technology companies around the world are competing to release the latest version of their artificial intelligence models. These models have faster answering ability, stronger multimodal ability, and enhanced reasoning and generation ability, which will bring users a more intelligent user experience and inject new momentum into all walks of life.
On the evening of February 17, local time, xAI, a well-known American entrepreneur Elon Musk, officially released the latest artificial intelligence model Grok 3, which introduces advanced functions including image analysis and questions and answers to support various functions on the social media platform X. Musk said that Grok 3 uses a large data center with about 200,000 GPUs for training, and its computing power is 10 times that of the previous generation version of Grok 2.
On February 5, Google announced the launch of optimized versions of a number of “Gemini 2.0” series models, including the “Gemini 2.0 Lightning” model and the economic and experimental versions of the model, all of which will provide multi-modal input and text output. According to Google’s official blog, this update further enhances the ability of the “Gemini 2.0” series models in multi-modal reasoning, coding performance and processing complex tips, and improves cost-effectiveness.
OpenAI launched the “Research Preview Version” of the GPT-4.5 AI model on February 28, claiming that the interaction is more natural, the knowledge base is broader, the user’s intentions are better understood, and the “emotional intelligence” is higher.
OpenAI announced today that it has launched GPT-4.5 to ChatGPT Plus users earlier than expected.
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