Specifically, regardless of whether user r previously accessed Google search through google.co.uk in the UK, google.com.br in Brazil, or specific domains in other countries, the system will automatically redirect them to a unified google.com domain. This change means that global users of Google search will face a more unified and simplified interface.
What changes will occur to the search experience when Google unifies its global search domain name as google.com?
Google stated that the core purpose of this adjustment is to simplify the operation process and ensure that users around the world can obtain consistent and high-quality search results. In the past, Google used country specific top-level domains mainly to provide localized search results, that is, to provide content related to the country/region based on the domain name visited by the user. However, since 2017, Google has been able to automatically adjust search results based on users’ geographic location, allowing users to have a personalized search experience regardless of which domain they access.
Google further emphasizes that although this update will change the domain names that users see in the browser address bar, it will not have any impact on the normal operation of the search function. Meanwhile, Google’s responsibilities and obligations under legal frameworks around the world will remain unchanged. This adjustment aims to provide users with a smoother and more consistent search experience without worrying about differences caused by different domain names.
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