IT Home reported on May 31 that Apple announced the 2024 “App Store Transparency Report”, in which Apple rejected about 1.93 million app submissions in 2024, setting the strictest audit record in history, focusing on combating fraud, spam and low-quality software.
Citing the report, Apple reviewed about 7.7 million app submissions in 2024, of which 1.93 million were rejected because they did not meet the standards, accounting for 25%, and most of the rejections were related to poor performance, design flaws or violations of business rules.
The toughest App Store review ever: Apple rejects 1.93 million apps in 2024
Apple also removed 82,509 apps from the shelves, mainly for violating the App Review Guidelines or the Developer Program License Agreement, with utility apps taking down the most of them with more than 16,000, followed by games.
Fraud is a priority for Apple in 2024. According to the report, Apple removed 38,315 fraudulent apps and terminated 146747 developer accounts, 146583 of which were directly related to fraud.
Developers can appeal takedown decisions, but the success rate is extremely low at 1.6%, or only 421 apps were reinstated out of 26,224 appeals.
In addition, Apple shut down 129 million user accounts and successfully blocked $2.02 billion worth of potentially fraudulent transactions.
In 2024, the App Store will have an average of 813 million visitors per week and 839 million downloads, but redownloads far outnumber new installs, approaching 1.9 billion per week. Most app updates are done automatically in the background, with more than 66 billion weekly updates.
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