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The full name of 3M company is Minnesota Mining and Manufacturing (Minnesota Mining and Manufacturing Company). It was founded in 1902 and is headquartered in St. Paul, Minnesota, USA. Minnesota has 2 airports to form a twin star pattern! 3M company is the business card of Minnesota, USA, just like lobster in Maine! When the COVID-19 pandemic broke out in 2020, no one thought that masks would become hard currency and become a rigid demand in people’s daily lives. Scientific wearing of masks has become a compulsory course for everyone. Among many types of masks, the best protective effect is n95, so n95 masks also became the best-selling champion at that time. Many people went from not wearing masks to learning to wear masks scientifically to being able to distinguish the quality and model of masks. Wearing masks scientifically can effectively block the spread of diseases, so people attach great importance to this matter. Because of the importance of masks, many people know a company called 3M, and when it comes to masks, they think of 3M as a platform. Many people know this company because of buying masks, but for 3M, its industry is not limited to masks, and masks are only a small part of its industrial chain. This company contains an extremely wide range of industrial fields, involving countless fields, in industrial chemicals, electronics, communications, transportation, automobiles, aviation, etc. As long as you can think of it, this company has a design, as long as it exists in the social industry, this company has coverage. 3M company is also known as a legend in the industry, and there seems to be nothing that 3M can’t make. 1. Brand determination Although masks were not a necessity for life before the outbreak of the epidemic, people often use masks to protect their respiratory system when smog and bad weather occur in many places. Before this, the market for masks was relatively small and did not have such a large demand, but it has always been marketable. With the outbreak of the epidemic, it has not become a necessity for life, so the market demand has increased sharply and the supply is in short supply. However, there is also market competition. The masks under 3M can stand out from many mask brands. Because the epidemic is coming, people want better quality n95 masks when choosing masks, and 3M masks among many n95 masks have been favored and trusted by the public. Many people look for this brand when buying masks, thinking that buying 3M masks must be right. 3M’s brand has always been deeply loved by the masses. In the hearts of the public, he is known as the representative of health. Whether it is SARS, smog or the current epidemic, he is the first choice brand in people’s hearts. The epidemic has further exacerbated the influence of this brand and established the image of 3M as mask processing in people’s hearts. People do not have a deep understanding of 3M. As long as it can meet the daily demand for masks, people think that 3M is just a mask processing factory, but they do not know that it involves all aspects of our lives. From small office supplies to medical protection facilities, the 3M brand can be seen everywhere. For example, the tape used in our daily life, the reflectors on the road and the electronic devices that can be used for people’s entertainment all come from this company. It has penetrated into all aspects of our lives unknowingly, but we have never cared about it. 2. The development of 3M. So who created this omnipotent and omnipotent 3M industry? This started 118 years ago. In 1902, the United States set off a gold rush. Mining became the path to wealth that people were keen to pursue at that time. Many people began to set up mining companies, and 3M’s predecessor was also a formal mining company. Five young people with a gold rush came together and started a mining company. But starting a business is not as easy as imagined. Although they all know that mining can get rich quickly, the risks and technologies involved need to be overcome one by one. And not every gold prospector can achieve their dream of wealth. It is precisely these five people who are a clear example. Their mining road was not smooth and ended in a fiasco. Not only did they not make a fortune through mining, but they also lost a mess. But these five young people did not give up easily, but looked for another opportunity. The so-called all roads lead to Rome. If this road doesn’t work, try that one. After all, those who have the courage to try at that time are more likely to succeed. After failing to establish a mining company, they finally found a new business opportunity through unremitting efforts. In 1914, the sandpaper they developed was successfully launched and became an exclusive product. The market demand for sandpaper continued to expand, and they did not become complacent. When I first developed this product, it was aimed at some problems in automobile manufacturing. At that time, the scratched parts of the car needed to be painted, and some areas that were not sprayed properly needed to be covered. It was very difficult to find something that could have a blocking effect and not affect the appearance. This problem was also discovered by a 3M employee who wanted to help the car repairman solve this problem. It was a kind of isolation tape that could be used on the car that was invented. Since then, it has been upgraded and processed, and scotch tape has come into being. The creation of scotch tape has brought great convenience to people, and it has become a necessity for every family. For 3M, the invention of scotch tape at that time was just to think that some industries would use it for sealing and moisture protection, but it did not expect that it could affect people’s lives and involve all aspects of people’s lives, so much so that during the Great Depression, many factories used this tape to reduce production costs. Speaking of which, many people found that scotch tape was also a product made by 3M companies, and they began to have a new understanding of the brand, but its achievements do not stop there. In daily life, we not only use scotch tape, but also have a must-have item, that is, post-it notes. Office post-it notes can be seen everywhere. In schools, students will also use post-it notes to mark and review books, which is enough to reflect its wide range of uses. Although we have all used post-it notes, the dramatic story behind the invention of post-it notes is rarely known. The story took place in the 1970s, when a 3M research and development scientist invented a highly sticky glue, and when he invented this sticky glue, he accidentally invented a weak sticky glue. The scientist named Silver did not want to give up his invention. He wanted to find a way to make this glue into products and use it in people’s daily lives, but couldn’t think of a good way. So I called my scientific colleagues to discuss it together. Just at this time, one of the researchers participating in the meeting was a member of the choir. He often felt very annoying these days because his marked poem pages always fell, so he used this weak glue to solve this problem. It is also because of this that the weak glue has a place to use and can become a good helper to solve some small troubles in life. After processing and perfecting, it is made into post-it notes. Now we can buy post-it notes in stationery stores, and the post-it notes come in a variety of styles and look very beautiful. 3M Group shows endless creativity. Its employees will always be curious about some things and then deeply study and solve problems, so as to create things that have never been seen in the world. The purpose is to make everything in the world more convenient and help people enjoy life better. Therefore, we have to sigh at 3M’s creativity. 3. Unique rules can become a century-old store. 3M relies on its super innovation ability. Up to now, 3M has developed nearly 70,000 products and holds 118,000 patents. In the Forbes global innovation company ranking, 3M once ranked third, second only to Apple and Google, and beat Tesla. On the 3M headquarters building in Minnesota, it is clearly written “Curiosity is just the beginning (everything starts with curiosity) “. Of course, having curiosity is not enough, there must also be time and money to explore. People always like to use rigid rules to restrain themselves, like to do repetitive things, unwilling to think about problems, we always lack the sense of innovation, can only accept new things but not create new things. The reason why 3M can have super creativity is that the company has a special rule, that is, the 15% rule, which also brings endless innovation to 3M Group. In this company, every week has 15% of the time is their own, in this 15% of the time, you can go to use your brain, play your imagination, satisfy your curiosity, to research and explore what you are interested in, if you have a very good idea, but the funds are not enough, you can also apply to the company for support, you do not have to consider whether your ideas are related to the development of the company, as long as you have a novel idea, and the idea after evaluation has the expectation of development, then the company will continue to spare no effort to support the development of your idea, whether it is success or failure, will not affect your work in this company, you will be rewarded for success, failure you can still return to your original job to continue your previous work. It is the company’s 15% rule, and it is also a brand-new innovation management model. The reason why this company can create countless patents and invent countless novel things is also closely related to this policy. This innovative management model that solves the worries has brought unexpected results. 3M’s post-it notes, the first gauze, etc. are all the results of this model. This has also attracted many Internet companies to follow suit. For example, Google simply upgraded the “15% rule” to the “20% rule”. It is this “unproductive” and “unfocused” approach to innovation that has made 3M a boss across various fields, jokingly known as “creating everything except God”. Audio tapes, video tapes, carbonless carbon paper, dry silver film, and projection systems were all invented by them; the first reflective sign for highways and the brightening film for electronic displays were also invented by them; the boots worn by American astronaut Armstrong in the space capsule during his trip to the moon were made of 3M synthetic rubber; the harder core products are bulletproof helmets and bulletproof baffles, and the latest IHPS combat helmet issued by the US military, which claims to have the strongest protective performance at present, is also a product of 3M company… This is really something only you can’t imagine, and it can’t be done without 3M. Nowadays, our country is paying more and more attention to the development of innovation, paying close attention to the cultivation of talent innovation, setting up many innovation and entrepreneurship competitions in universities, and no longer just relying on rigid grades to determine the development of a student. This policy is beneficial to our country’s future scientific and technological development and innovation. Having said so much about 3M Group, we have a more accurate understanding of this group. We know that it is not only a production of masks, but also that the production of masks is just the tip of the iceberg of this group’s industry. We also understand why this company can develop in all aspects and why there is so much innovation. Enterprises in our country need to learn from this group in the model of innovation and entrepreneurship, because innovation is the source of development and the first driving force for a country’s sustainable development. 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