IT Home reported on May 30 that according to blogger broke the news today, Apple’s internal codename bongo project restarted, not only iPhone, Apple began to explore tactile button solutions for the entire product line, including iPad and Apple Watch. (更多…)
标签: apple
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Apple announced that it would rase the trade-in deduction amount: iPhone 12 successor models can be up to 5,700 yuan.
Kuai Technology News on May 23, today, Apple announced that from now until June 18, you can enjoy an additional discount when you buy a new iPhone.
According to Apple’s official website, if you use iPhone 12 or later models to buy a new iPhone, you are expected to enjoy a discount of 1,000 yuan to 5,700 yuan.
According to the estimated trade-in amount, the iPhone 12 can be discounted up to 1,325 yuan, and the iPhone 15 Pro Max can be discounted up to 5,700 yuan.
Consumers only need to add the trade-in device when choosing a new product. After receiving and verifying the device, Apple will refund the trade-in through the consumer’s payment method.
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Apple announced that it would rase the trade-in deduction amount: iPhone 12 successor models can be up to 5,700 yuan.
Apple said that if the device does not meet the trade-in conditions, Apple will recycle and dispose of accessories that are no longer used free of charge. “This is not only beneficial to you, but also can contribute to protecting the precious resources of the earth.”
Apple announced that it would rase the trade-in deduction amount: iPhone 12 successor models can be up to 5,700 yuan.
Apple announced that it would rase the trade-in deduction amount: iPhone 12 successor models can be up to 5,700 yuan.
It is understood that on the eve of 618 this year, Apple issued a price adjustment notice to channel merchants. All versions of Apple iPhone 16 Pro Max were reduced by $160, corresponding to RMB 1313.06; the price of iPhone 16 Pro 128GB version was reduced by $176, which It should be RMB 1,445.27, and other versions will also be reduced by 160 USD.
According to Apple’s data for the second quarter of fiscal year 2025 (as of the end of March this year), iPhone is still the number one source of revenue in the quarter, with a product line revenue of 46.84 billion US dollars, an increase of 2% year-on-year, accounting for 49% of total revenue.
The Americas, Europe and Greater China are Apple’s three main sources of revenue this quarter, of which only Greater China’s revenue declined.
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The new features of iOS 19 are exposed, and Apple may say goodbye to “painting cake” publicity
It has been less than a month since Apple’s Global Developers Conference WWDC 25. In the early morning of June 10, Beijing time, Apple will officially unveil the mystery of iOS 19, iPadOS 19, macOS 16 and other operating systems. At that time, the new functions and changes of the new system will be comprehensive for the first time. Presented in front of the public.
Unlike the continuous leaks of hardware products such as iPhone, system software such as iOS 19 has been relatively scarce because it is completely developed inside Apple.
However, the well-known journalist Mark Gurman brought new information in his latest Power On column, revealing in advance two high-profile new features in iOS 19 and iPadOS 19, which are closely related to the needs of users in the Middle East and South Asia. .
On the one hand, it is a two-way language keyboard. As an advanced two-way keyboard technology, it can achieve fluent switching between Arabic and English, greatly optimizing the input experience of multilingual users.
On the other hand, there is the virtual reed pen function, which is a calligraphy tool specially designed for Apple Pencil users. By simulating the stroke characteristics of the traditional Arabic calligraphy pen – reed pen, it helps users create more cultural calligraphy works on the iPad.
As Apple continues to expand its retail business in the United Arab Emirates, Saudi Arabia and India, these functions are regarded as important factors in opening up local markets and promoting future growth.
Looking back on Mark Gurman’s previous report, he has also shared a number of new features that are expected to appear on WWDC 25: AI to optimize battery life with the help of AI technology, while adding the remaining charging time display on the lock screen interface.
In visionOS 3, the eye movement scrolling function allows users to scroll through the application interface only through eye movements.
Introduce a unified interface between devices with a more consistent operation interface for iPhone, iPad and Mac.
Committed to making iPad more like Mac and further narrowing the gap between the two, iPad productivity upgrade;
AirPods real-time translation function that supports real-time dialogue translation after deep integration of AirPods and iOS 19;
Realize the convenient synchronization of Wi-Fi login information on multiple devices, improve the public Wi-Fi login synchronization of the user experience, etc.
Recently, Mark Gurman also disclosed Apple’s latest developments in the field of AI and the development difficulties it faces.
The Siri upgrade, which is highly anticipated by users, is likely to be unable to meet everyone this year.
Although Apple may display the new features of Siri in iOS 19 at WWDC 25, Gurman pointed out that these updates are unlikely to be the focus of the launch.
It is reported that Apple regarded AI as a transformative technology as early as 2014 and expanded its technology reserve by acquiring many start-ups.
However, Apple’s slow progress in the field of AI is largely due to differences in internal management.
Craig Federighi, the head of Apple’s software department, is cautious about AI investment, believing that its return is uncertain and prefers to give priority to the annual updates of core products such as iPhone and Mac.
Since joining Apple in 2018, John Giannandrea, the head of Apple’s AI, has been advocating large-scale capital investment in AI development. Unfortunately, his proposal has been restricted many times due to conflicts with Federighi’s concept.
In order to reverse the impact of Siri’s poor performance in the field of AI on the brand image, Apple plans to separate Apple Intelligence from the Siri brand in an attempt to weaken the drag of Siri’s short board on consumer confidence.
In addition, Apple seems to have realized the negative impact of overcommitment of immature functions in the past.
It is reported that Apple may be more cautious in the future and will no longer announce unperfected technologies several months in advance to avoid disappointing users due to the serious delay in the launch of functions.
Based on this, the upcoming new iOS 19 function is expected to pay more attention to practical implementation. Perhaps there will no longer be the past situation of relying only on PPT display to “draw cakes”, but will bring users a new experience that is more practical and stable. Let’s wait and see.
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Apple announced iOS 19 features ahead of schedule, coming for 1.3 billion “minorities”.
Just next month at WWDC, Apple will unveil its biggest iOS update in a decade. Normally, Apple won’t tell you what’s new, but this time it’s an exception. This week, Apple announced a series of “auxiliary features” and confirmed that they will be available later this year – including Apple system software such as iOS 19. These features are mainly aimed at people with disabilities in 1.30 billion people around the world, but trust me, some of these features will be useful to you too. Apple announced the iOS 19 function in advance to 1.30 billion “a small number of people” to let iPhone be your eyes and help you see more clearly. For some visually impaired people, work, study and life are inseparable from a peripheral called “visual aid”. This device generally includes a camera and a screen, which can enlarge both the long-distance blackboard and the books on the table, but the high price and inconvenient device form make this device fail to benefit more visually impaired people. Apple announced iOS 19 function in advance to 1.30 billion “minority crowd”, iPhone and iPad in 2016 has been equipped with functions similar to “amplifier” App, to help visually impaired people better perceive the world in daily life, and this week Apple announced that the amplifier function will also come later this year on Mac products, can better assist the classroom, work and other scenarios. Apple announced iOS 19 function in advance to 1.30 billion “minority crowd” MacBook can connect iPhone or other external cameras, and then open the amplifier App, you can zoom in to view the distant blackboard or nearby printed text. When I was studying in the past, some friends who were sitting in the back row of the classroom and had poor eyesight might use their mobile phones to take a picture of the book on the blackboard and put it in front of them. It can be said that the amplifier of the MacBook is a more convenient solution. This function not only realizes simple enlargement, but also allows users to customize the brightness, contrast, and color filters of the captured picture. With the new “Accessibility Reader” function, the text in the picture can be directly converted into more readable written text. It also supports the customization of font size. Apple announced the iOS 19 function in advance, for 1.30 billion “a small number of people” compared to the big screen visual aid that is not easy to buy and carry, and the MacBook + iPhone combination itself as a productivity and life tool is obviously more convenient, no need to bring an additional set of complex equipment for installation, only a suitable bracket. The Accessibility Reader mentioned above is not only for amplifiers, but a system-level reading mode for people with dyslexia and low vision: similar to Safari browser “Reader” mode, can customize the presentation of document text, including font, color and spacing design, and also supports reading function. In addition to regular screen devices such as iPhone, iPad, and Mac, Apple has also made good use of the ability of Apple Vision Pro to interact with the real world, bringing “amplifiers” and “Accessibility Reader” to the headset. With the Vision Pro’s camera, users can directly select and zoom in on real objects or virtual app content, like an electronic magnifying glass, and use Accessibility Reader to simplify all text content. In addition to providing its ecosystem with a large number of accessibility assistance features, Apple’s ecosystem also opens the door to accessible devices, such as the ability to pair with medical-grade hearing aids iPhone. This year, Apple added support for Braille devices for iPhone, iPad, Mac, and Vision Pro, making it easier to make Braille notes or do Braille math calculations. In addition, Apple devices can also directly open “BRF (Braille Ready Format) ” files, which were previously only accessible with dedicated Braille note-taking devices. There is also a new feature with a wider range of applications: “Vehicle Motion Tips” on iOS 18, also known as “anti-motion sickness” function, also landed on the Mac platform, and the dot animation on each platform can also be customized. Help you listen, help you talk, and help you sleep well. In addition to vision, Apple has also prepared some better auxiliary features for people with other disabilities. “Real-time listening” is basically the most well-known and well-known accessibility feature in Apple’s ecosystem. When users with hearing impairments wear AirPods or hearing aids, they can turn iPhone into a microphone to enhance the radio. Dark Zone Breakout End Tour, officially launched! Download the game now, receive benefits for free, novice benefits Login to receive, get soft! Advertising “Dark Zone Breakout: Unlimited” Dark Zone Breakout End Tour, officially launched! Download the game now, receive benefits for free, novice benefits Login to receive, get soft! But there is a problem with this process. What if the phone is placed across the room to listen to the speaker’s speech, and you want to watch live subtitles to help you understand, or you want to control the phone? Apple’s solution is to use the Apple Watch on the wrist, which can display real-time voice-to-text subtitles, and can also be used as a remote control for the phone to adjust the intensity of real-time listening and other parameters. Ambient sound is a new feature that benefits more mildly hearing-impaired users. A University of Michigan study found that 15% of adults in the United States have symptoms of tinnitus. In addition to affecting hearing, tinnitus can also cause continuous psychological damage to patients. In iOS 18.4, Apple introduced a new feature called Background Sound for iPhone and iPad, which can relieve the symptoms of tinnitus. This feature will also usher in more personalized updates, allowing users to set equalizers and timers, as well as quick command automation, which is perfect for bedtime listening. In addition to these soothing white noise background sounds, Apple also announced a series of “Sound Therapy” playlists in partnership with Universal Music Group, which is more focused on mental health and improves users’ concentration and sleep quality. ” The “Sound Therapy” playlist has collaborated with famous musicians such as Imagine Dragons, Katy Perry, AURORA, Kacey Musgraves, etc., to launch special versions of hot hits such as lengthened and instrumental music, including three categories: “Focus”, “Relax” and “Sleep”. At present, the relevant playlist has been officially launched on Apple Music. You can see the “Sound Heals Body and Mind” section on the search page, and you can also search for relevant keywords, or find relevant albums and playlists on the partner artist interface. If you are also troubled by insomnia, you may wish to listen to this playlist, which may help you fall asleep better. The “Create Personal Voice” feature launched last year can clone their own voice for some users with vocal impairments to help them better communicate with others in their daily lives. Previously, to create a personal voice with iPhone, it required up to 150 statements and took 1 day to process. The upcoming “Personal Voice 2.0” feature only needs to record 10 statements and can create a voice clone of comparable quality in 1 minute. Dark Zone End Game is officially launched, download and send 30 gun skins for free. Advertisements “Dark Zone Breakout: Infinity” Dark Zone End Game is officially launched, download and send 30 gun skins for free. However, because of the need for stronger machine learning performance, only devices prepared for “Apple Smart” can support this new feature – if next time someone asks you what is the use of mobile AI? You can introduce him to this new feature. The best technology should be Accessibility Today, the third Thursday in May, is also “Global Accessibility Awareness Day”. This year, the 14th year of this movement, our lifestyle may have changed a lot, but for many people, these changes also mean that the threshold of life is getting higher. The public’s understanding of “accessibility” may still stop at “lowering the threshold”, such as basic functions such as narration, voice control, and real-time subtitles, allowing people with disabilities to use technology products freely. But with technological advancements, device updates, and lifestyle changes, the usage scenarios of “accessibility” are also becoming more and more complex. As Apple CEO Tim Cook advocates: The best technology should always adhere to the concept of accessibility. Since Apple added the “voice narration” function to Mac OS X in 2005, Apple has been working on accessibility for 20 years. It can be said that simply making the device “usable” is no longer Apple’s goal. They want to help people with disabilities live a better life. If people with disabilities want to live, work, and study normally, they cannot do without the assistance of some external devices. These devices are not cheap, nor may they be convenient to carry. More importantly, using these peripherals may bring shame and some negative psychological feelings to these groups. Apple devices and features may not be considered medical and professional-grade products, but at least they can directly use the products they already have, or some products that are more common to users. The AirPods hearing aid feature that sparked a lot of debate last year is also a very clear example. It transforms a hot-selling noise-canceling headset into a quasi-medical apparatus that can detect and assist hearing impairment, helping more people with hearing loss to find and get help in time. We can also find that Apple has brought us a lot of “artificial intelligence” features this year: Accessibility Reader’s text extraction function, and “Personal Voice 2.0”, which obviously make good use of the machine learning ability of the device. This application may not be as well known as the generative AI assistant, nor will it be a feature that will be promoted at the press conference, but it can help those who need help very well. Like Apple, a leading brand whose every move has attracted much attention, their efforts on device accessibility assistance can not only arouse social and industry discussions, but also drive the entire industry. In recent years, we can also see more and more domestic manufacturers adding barrier-free functions to their products, and there are more measures to benefit people with disabilities. ▲ Huawei has launched “sign language” customer service and public cognition. What is a bit biased is that people with disabilities are not a minority group. In fact, there are more than 1.30 billion people in the world, accounting for more than 15% of the global population. From a utilitarian perspective, of course, it can be said that companies develop barrier-free functions for this 1.30 billion market. But leaving no one behind, and enabling everyone to live better lives through technology — I prefer this technocratic perspective.
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EU digital law issues first fine: Apple and Meta fined a total of 700 million euros
On April 23rd local time, the European Commission announced that EU regulators have imposed a fine of 500 million euros on Apple Inc. and a fine of 200 million euros on Meta for violating the Digital Markets Act (DMA).
This is the first time since the Digital Markets Act came into effect that the European Union has imposed fines on large technology companies. EU digital law issues first fine: Apple and Meta fined a total of 700 million euros
EU digital law issues first fine: Apple and Meta fined a total of 700 million euros
The European Commission has demanded that Apple lift technical and commercial restrictions on developers, and that Apple does not allow developers to bypass its app store for sales outside of its platform marketplace.
Meta’s business model of providing “ad free services” on Instagram and Facebook also violates DMA.
Apple said in an email statement, “We will appeal the fine imposed by the European Commission, which is another example of the Commission’s unfair targeting of Apple. These decisions are detrimental to user privacy and security
Meta criticized the EU’s decision and stated that “the EU is attempting to obstruct American companies, forcing them to change their business models, while demanding that we provide inferior services.” The EU’s digital law has issued its first fine: Apple and Meta have been fined a total of 700 million euros
EU digital law issues first fine: Apple and Meta fined a total of 700 million euros
According to data, the EU’s Digital Market Law came into effect in March 2024. This is one of the anti-monopoly measures issued by the EU against technology giants, which will clarify the responsibilities of digital service providers, curb malicious competition behavior on large online platforms, and ensure that consumers have more choices.
According to the bill, business entities with a market value of 75 billion euros or an annual turnover of over 7.5 billion euros, and with at least 45 million monthly active users in the EU and 10000 business users annually, can be recognized as “gatekeepers”, Alphabet、 Amazon, Apple, ByteDance Meta、 Microsoft and other companies have been recognized by the European Union as “gatekeepers”. -
Suddenly, 3 new Apple phones are exposed!
Although Apple has not yet released a foldable screen device, it is actually quietly preparing for the first foldable screen iPhone, foldable screen iPad, foldable screen Mac and other products. And Apple is already laying the groundwork for these foldable screen products. Although the actual machine has not been released yet, based on the latest exposure of Apple’s operating system, targeted layout has been made. According to Bloomberg reporter Mark Gurman, WWDC2025 held in June this year will not only launch iOS 19, but also iPadOS 19 will officially debut. And this time iPadOS 19 is closer to MacBook in terms of operating experience, with comprehensive multitasking capabilities, and even has the ability to replace MacBook to a certain extent. Foreign media 9to5Mac is more radical, believing that Apple’s move is aimed at creating three new Apple phones, namely the foldable screen iPhone, foldable screen iPad, and foldable screen Mac mentioned by Jige earlier. You should know that Apple’s first iPad was released on January 27, 2010. Although it was released later than the iPhone and Mac, it is not intended to replace these two Apple devices. As an independent Apple device, the iPad was mainly designed to supplement the shortcomings of the iPhone’s small screen, so early iPads and iPhones used the same iOS operating system. Until 2019, Apple also launched its first iPadOS, an operating system specifically designed for iPad, completely separate from iOS. This is all because the iPad is occupying an increasingly important position in Apple’s product line, and this year’s iPadOS will usher in an epic upgrade, where multitasking processors and cross platform operations need to be coordinated to make device switching smoother for users. The folding screen iPhone, folding screen iPad, folding screen MacBook and other products have similar forms, and Apple must consider the UI interface and operating experience after unfolding the folding screen. That’s how to switch apps more intuitively and conveniently through a large screen experience, making it easier for Apple fans to get started. In addition, all Apple applications need to be adapted to different forms of foldable screen devices. For example, if the folded iPhone screen size is 7.8 inches, multiple window conventions and application switching experiences need to be added to the iOS series interface. The same application, when switching from a foldable iPhone to an 18.8-inch foldable iPad, not only requires synchronized interface switching, but even the UI interface needs to be immediately adapted. The switching process needs to be very smooth, and even on larger foldable MacBook devices, a similar adaptation interface is required. And the iPad OS is responsible for this task. Ji Ge believes that in the future, Apple will pay more attention to the consistent experience of various products, so we will see that iPadOS will affect the design of iOS and MacOS. According to Mark Gulman’s latest revelation, the foldable iPhone is expected to be released as early as the end of 2026, the foldable iPad may have to wait until 2027, and the foldable MacBook may be even later, probably until 2028. The truly epic update will start with the foldable iPhone. It is expected that the internal screen of the foldable iPhone will be based on iPadOS, while the external screen will be based on iOS. The presentation of the application interface will be different, but the switching will be smoother.
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Apple announces environmental progress: the company’s global greenhouse gas emissions have decreased by over 60% compared to 2015
On the eve of Earth Day on April 17th, Apple announced significant progress towards its 2030 environmental goals: the company’s global greenhouse gas emissions have decreased by over 60% compared to the 2015 baseline. The company has achieved multiple environmental milestones simultaneously: using 99% recycled rare earth elements in all magnets and 99% recycled cobalt materials in all Apple designed batteries.
Apple’s 2030 strategy aims to prioritize achieving a 75% reduction in emissions compared to 2015, and then balance the remaining emissions through high-quality carbon offset projects. Last year, through comprehensive measures such as shifting the supply chain towards renewable electricity and increasing the proportion of recycled materials in products, Apple successfully avoided approximately 41 million tons of greenhouse gas emissions.
Apple stated that from now until May 16th, users can go to the store to recycle their devices and enjoy special discounts. (Zhou Ling, reporter from The Paper)